Lansing, MI · small businesses and local trades

Marketing for Lansing small businesses and local trades. You do the work. We spread the word.

Send us a few minutes of phone video of your work each week. We turn it into 15 posts for your Facebook and Instagram, build your custom website, and set up your Google profile, SEO and AEO, so customers from Old Town to East Lansing see your real work before they call.

Book a 15-minute call

Based in Southfield, Michigan. We work with Lansing businesses remotely, by phone, text and a shared folder.

5 minutes of footage in. 15 posts out. Every single week. Or your next month is free.

Growth Plan: $997 setup, then $1,297 a month. Month to month.

  • Nobody on camera
  • Month to month
  • You own your site and footage
State Capital and Statue, Lansing, Michigan
State Capital and Statue, Lansing, Michigan. Photo: Andrew Martin, CC BY 3.0, via Wikimedia Commons.

Around Lansing

From Old Town to Charlotte, we work with businesses all over the Lansing area.

Lansing is known as the Capital City. Whether the job is off I-96, I-496 or I-69, Lansing customers look you up before they call. We make your posts, website and Google profile speak to the places you actually work.

Lansing neighborhoods

  • Old Town
  • REO Town
  • Downtown Lansing
  • Moores Park
  • Cherry Hill
  • Eastside
  • Westside
  • Stadium District

Towns near Lansing

  • East Lansing
  • Mason
  • Meridian Township
  • Delta Township
  • Delhi Township
  • DeWitt
  • Bath Township
  • Charlotte

Lansing landmarks

  • Michigan State Capitol
  • Potter Park Zoo
  • Michigan Library and Historical Center
  • Impression 5 Science Center

What keeps Lansing crews busy: Lansing winters are cold with moderate to heavy snowfall, though the city is relatively immune to lake-effect snow. Source

Lansing by the numbers

A busy market for Lansing trades.

The Lansing–East Lansing metro has 500 specialty trade contractors with paid employees, all asking the same customers to call. Your real work is what sets you apart.

  • 500specialty trade contractors with paid employees in the Lansing–East Lansing metro
  • 131landscaping companies with paid employees in the Lansing–East Lansing metro
  • 861new homes permitted in the Lansing–East Lansing metro in 2025
  • +1.2%Lansing population growth since 2020

Of the 79 metro areas behind our 100 city pages, the Lansing–East Lansing metro ranks #73 for trade contractors. Lansing grew 1.2% from 2020 to 2025. Landscapers are 16% of the trade businesses we counted in the metro, and home builders are 24%. Lansing is in Ingham County, Michigan. We work with businesses across the metro, including East Lansing.

Sources: U.S. Census Bureau County Business Patterns (2023), Building Permits Survey and population estimates. Business counts are locations with paid employees in the Lansing–East Lansing metro area.

Homes in Lansing

  • 1959half the homes in Lansing were built before this year
  • 54%of Lansing homes are lived in by their owners
  • $128,700median value of an owner-occupied home in Lansing
  • $54,382median household income in Lansing

Source: U.S. Census Bureau, American Community Survey 5-year estimates (2020-2024), city of Lansing.

What we do in Lansing

Lansing marketing that starts with your real work.

When someone in Lansing needs work done, they search, scroll your photos and read your reviews before they call. The ones who post get called the most.

  • Social media marketing in Lansing

    15 posts a week for Facebook and Instagram, made from the phone video you already take on the job. Lansing customers see your real work, not stock photos.

  • Website design for Lansing businesses

    A custom site built around your real jobs, with a clear way to call or book. It names the Lansing neighborhoods and towns you serve. You own it.

  • Google Business Profile and local SEO

    We set up or clean up your Google profile and keep fresh job photos on it, so you can show up when people around Old Town or East Lansing search for a landscaper near them. Google decides rankings; we don't promise a spot.

  • AEO: AI answers in Lansing

    More people ask AI tools for "the best landscaper in Lansing." AEO makes your site easy for those tools to read. We don't promise placements.

A year of posts

What we'd post for a Lansing business.

Lansing averages 50 inches of snow a year. July highs average about 83°F and January lows about 17°F. Here is what we'd post through the year. Climate source

  1. Spring Mar–May

    Cleanups, mulch, new patios and driveways. This is when Lansing books the year, so the posts start in February, before the phone rings.

  2. Summer Jun–Aug

    Finished patios, decks, roofs and coated garage floors. Before-and-afters from the job, posted the same week.

  3. Fall Sep–Nov

    Leaf cleanups, sealing, gutters and roof checks. Posts that fill next spring's schedule early.

  4. Winter Dec–Feb

    Snow removal reels, indoor jobs like basements and epoxy floors, reviews and team posts. You stay in the feed while others go quiet.

Questions

Straight answers for Lansing.

Do you have an office in Lansing?

No. Our team is in Southfield, Michigan, and we work with Lansing businesses remotely. You send phone video of your work, we do the rest, and we talk by phone and text. Distance doesn't matter, and you text us directly.

Do you work with businesses in East Lansing, Mason and Meridian Township?

Yes. We work with businesses all over the Lansing–East Lansing area, including East Lansing, Mason, Meridian Township, Delta Township, Delhi Township and DeWitt. It all runs by phone, text and a shared folder.

What kinds of Lansing businesses do you work with?

Small businesses and local trades: lawn care and landscaping, snow removal, concrete and hardscape, epoxy floors, roofing, remodeling and HVAC, plus restaurants, shops, salons and spas, auto shops and real estate. If Lansing customers look you up before they call or come in, we can help.

Can you help my business show up on Google Maps in Lansing?

We set up or clean up your Google Business Profile, build your website, and handle local SEO and AEO so customers in Old Town and REO Town and across Lansing can find you. Google decides the rankings, so we don't promise a spot. We do the work that helps you show up.

How much does marketing cost for a Lansing small business?

Growth Plan: $997 setup, then $1,297 a month. Month to month. Every plan is paid before work starts, and you can cancel any month. See every plan on the plans page.

When do you call?

Mon–Sat during business hours, Eastern time, from a Michigan number. Book a 15-minute call and we'll show you real posts and what we'd post for you.

Near Lansing

We also work with businesses in nearby cities.

See every city we work with

Ready when you are, Lansing.

Book a 15-minute call. We call Mon–Sat during business hours, Eastern time, from a Michigan number. If it's not a fit, we'll tell you straight.

Book a 15-minute call

Prefer to talk now? Call or text (248) 390-1196.